• Lars Nordenlund, CEO

It’s All About Scaling To Deliver In Market

Updated: Mar 26



Many leaders are concerned if their current strategy is sufficient, and change leads to uncertainty - but now is not the time to slow down. Throughout an economic cycle growth innovation is critical for value creation, even survival. Think about how to use this time to your advantage, and get in front of the pack during a time of uncertainty.


In our time, Instrate has done more than a hundred business strategy projects in company stages from startups, growth mid-stage and pre-IPO as well as corporate business transformations. Instrate is working with a number of companies who are taking advantage of this market shift and driving accelerated growth (pandemic bedamned).

It’s all about scale to deliver in market - here's some examples how it's done well..

  • SaaSMAX.com has accelerated the need for indirect distribution during the pandemic, and made the change to deliver game-changing partner discovery and insights SaaS platform to improve a vendor’s channel team efficiency and accelerate reseller channel sales performance.

  • Trio Rewards pivoted their rewards systems to help public events like fairs and festivals get back on the calendar with online ordering, touchless payments and community supporting rewards to drive more business.

  • Cognize.live who changed their cognitive awareness and crowd management AI system to bring people back to life, office, schools and business with a health and safety technology response to social distance, mask wearing and risk mitigation.

The current pandemic has changed the way we work and do business. Already existing trends have intensified and widening the gap between those at the top and bottom of the power curve of economic profit. See my latest blog“During A Radical Market Shift, Survival of The Strategic Fittest” on this topic.


The time is now for strategic evaluation, and outline the path forward on the post-pandemic journey. We can help you on may different levels of company building and espansion.

  • COMPANY BUILDING - executive coaching and applied strategic leadership to manage through the 3 stages of company building from inception to exit

  • BUSINESS TRANSFORMATION - help you shape and deliver your most challenging transformation through a time of uncertainty

  • RAISING CAPITAL - Growth development and strategic leadership advisory with funding plan reviews, strategy development investor connections

I would love to learn more about your business and discuss how Instrate can help you scale to deliver a winning strategy in a market of change. Let's start a conversation. The first 30 minutes consultation is on me.


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